my supermarket uses AI to make your shopping "low fat" and more "healthy" !

Now you can do your supermarket shopping online and compare other supermarket prices at the same time by using mysupermarket !

Why use mySupermarket?

You still select items, buy them and get delivery from your usual supermarket - but you have much more control over the contents and price of your trolley.Your shopping experience will be easier and your wallet better off:

• Find what you want with a consumer friendly image-based shelf display
• Watch your potential savings increase while you shop
• Keep an eye on how much your trolley costs in the other supermarkets
• Switch your entire trolley seamlessly to any other supermarket, or
• Don't switch: stay in your usual supermarket and use the 'Price Checker' feature to check whether you can swap some of your items for others on special offer or better value.
• You can also use the 'Health Checker' feature to check whether you can swap some of your items for similar products with fewer calories, or lower salt, sugar, fat or saturated fat.
• Find all the offers and deals in one place in the Special Offers Department.

and according to term 3.20.2 of their TermsAndConditions they use AI to make your shopping more healthy !

• we may offer you alternative items which are more healthy (meaning that the traffic lights Health Information generally show a more healthy alternative on balance, although some particular traffic light colours among the mix, may signal that one or more aspects may be less healthy; however, on balance the traffic light health signalling will be more healthy in our view and we bias our health algorithm towards lower fat content)

They even have their own WordPress blog @ http://mysupermarket.wordpress.com/